World Food Program USA is the Washington, DC-based non-profit organization that builds support and resources for the United Nations’ World Food Program, the world’s largest humanitarian organization addressing hunger and promoting food security. On average, WFP provides food to more than 80 million people annually, including 58 million children, in more than 75 countries. In addition to school meals and nutrition programs, WFP is also the emergency first responder to emergencies around the world, providing immediate relief in areas struck by natural disasters and civil conflict.
Thornberg & Forester’s relationship with WFP began in 2010. We have since evolved the global organization’s print collateral and digital media, designed identities for several initiatives, wrote, directed and produced two WFP brand films that deliver powerful messages spoken through a lens of hope, dreams and opportunities that are made possible by WFP.
2015 Academy of Interactive & Visual Arts Communicator Awards
2 x Award of Excellence
“From script writing to post-production, the team at Thornberg & Forester bring an incredible wealth of experience and expertise to the storytelling process. Theirs is a truly creative, collaborative approach.”
– Editorial Director, World Food Program USA
We were fortunate to be given the opportunity to film our stories in Tanzania. Thornberg & Forester director Scott Matz was honored to co-direct with philanthropic filmmaker and owner of Human, Jonathan Olinger. Scott and Jonathan were joined by cinematographer Rickie Norris, photographer Mackenzie Rollins and WFP USA senior content manager, M.J. Altman. The group bonded weeks before the 9-day trip to Africa and organized a workflow to best maximize the use of time once on the ground. The team traveled via convoy and Cessna to get from one location to another, each being a pivotal destination to document the stories we crafted.
Though we filmed at multiple locations in Africa, the stories we wrote for WFP USA are not beholden to any one part of the world. They are universal. Our ultimate goal was to reflect inspirational, uplifting positive messages about ‘doing good’ that transcend a specific country or program.