Our great friends from Sprout approached us a few months ago to create a fun visual language and promo package to launch a really exciting new series called Terrific Trucks. The show is rooted on huge, live-action trucks that speak and work together to do amazing things. After presenting a few rounds of design, we crafted a super fun toolkit that shouts Big, Loud and Fun [three of the driving forces behind the series]. That package was so well received, we were asked to consider directing and producing a live-action campaign as well. We jumped at the chance, received scripts and were off. The scope of this phase of the project was to design, direct and produce two spots and to shoot episodics for thirteen additional scripts.
“The brilliant creatives of T&F are a dream to work with. They nurture and develop ideas that elevate value and deliver on impact. T&F are also constructive collaborators who kindly accept feedback while accommodating ambitious timelines—plus, they do it all with grace.”
– Producer, Sprout
If you’re a kid, what’s more awesome than driving along the highway, wind running through your hair, playing your favorite TV show inspired video game, then seeing one of the coolest characters from the show pull up right next to you?
We filmed the cutest girl inside the back of a stationary SUV on a large green screen stage. Exterior plates were filmed along the Hudson River, north of the city. The truck was modeled, tracked, animated, textured and lit in CG.
This script called for a young “truck expert” that could deliver a big message in one take. No small task, but our expert nailed it. The coolest part is this was his first time ever on camera! This spot was was also directed and filmed on an enormous green screen stage to allow for accurate scale and dimension.
