Our friends at Freeform called upon us to design the identity, on-air package and social elements to promote their new, super-fun programming comedy block, Freeform Happy Hour. Front-running shows Baby Daddy, Young & Hungry and the new Freeform original series, The Twins: Happily Ever After? were to be showcased and given a unified graphic voice. We started with a rigorous logo exploration and presented a host of fleshed out creative solutions for graphic system packaging.
Upon selection and refinement of the winning treatment, we provided creative direction for a shoot to help capture the spirit of our shared vision. Additionally, we wrote and produced a generous helping of content for Freeform social media channels.
Our design and animation teams engineered an intuitive toolkit of hundreds of elements to streamline, expedite and maximize future production efficiencies for the Freeform team.