We’re honored to have been approached by our friends at ABC Family to present branding and creative solutions for 2015’s 13NOH. A robust system of on-air elements, all supported by an authentic branded voice that speaks as an extension of the ABC Family network, was to be conceived from a clean slate.
Required deliverables for the 13NOH pitch included 12 logo solutions as well as three fleshed out promo campaigns consisting of a host of on-air toolkit elements, out-of-home and social media applications.
We ultimately pitched thirteen logo lockups (why not) and four complete 13NOH packages. The following is an abbreviated glimpse into the work.
Our artists dug deep into their childhood Halloween memories and brought a vast array of creepy cool things to life. From scardey cats and slasher thrillers to glow in the dark crawlies and blobby skulls, we had a blast building these systems and motion tests for proof of concept.
“Rather than simply talking a big game about the collaborative process, T&F genuinely embraces the practice of a creative partnership. There’s an excitement our team has about working on a project with T&F because we know it will always yield something smart, kickass, fresh and fun.”
– Freeform
Upon staggered delivery of highly successful assets for this body of work in 2015, we were invited to design the graphics for the ABC Family booth at Comic Con in New York City.
