“The best creative partners around! It’s rare to find an agency that move this fast without sacrificing quality. Thornberg & Forester’s agility is their superpower. Genuinely nimble, fiercely talented, and easy to work with at every step. They always execute with clear communication, optimal creative output, and incredible partnership.”
– Kelly Linskey, Director, Marketing & Creative Strategy
“Working with Thornberg & Forester is always a pleasure. We briefed the team to refresh an existing spot, and they have made it feel like an entirely new campaign. Their attention to detail, smart questions and desire to make each project a feature piece makes working with them a smooth and efficient process. Each project, big or small, receives the same level of talent and expertise which has only continued to build trust in our partnership with them. We look forward to working with T&F in the future.”
– Marielle Avallone, Manager, Marketing & Creative Strategy
Following the success of our ‘All Your Content’ launch campaign for Spectrum Entertainment Branding in Q3 2025, we were recently tasked with crafting a new edit with supporting graphics for 2026. The continued growth of Spectrum’s roster of streaming partners garners the evolution of accessibility to amazing content – with apps, live TV and On Demand – all in one place.
As before, the scope of this campaign would include :60 and :30 spots for both English and Spanish markets. We leveraged the previously-recorded scripts, sourced new music, and received a wealth of new content for us to artfully select from ten streaming partners – AMC+, Disney+, ESPN, Fox One, HBO Max, Hulu, Paramount+, Peacock, Tennis Channel, and Vix. Our goal was to craft a gripping, theatrical arc from a widely diverse portfolio of content that would command and maintain attention via smart, punchy editorial and sound design, to further cement Spectrum’s position in the entertainment space.
We kept the general framework similar to the launch spots, updated partner branding attributes [app icons] and added an animated ‘device technique’ to tastefully represent streaming-on-the-go.
The spots are designed to keep eyes and ears glued, demonstrating that Spectrum is the best place to watch the best content.
As with our previous ‘All Your Content’ campaign, we leaned on simple typographic solutions with fullframe, keyable titlecards (and endpage text) set in Spectrum Sans Medium, with show titles and partner attributions set in Spectrum Sans Light.
Sincere thanks to our friends at Spectrum and to the T&F team for your continued pursuit of greatness. This campaign marks another to be very proud of.