“Retirement” marks our fourth amazing collaboration with Havas Worldwide for Charles Schwab. What began as a pop-up book idea transformed into an evolution of that concept utilizing an e-book to transport viewers through the journey of a successful entrepreneur’s life. The “Book of Life” begins with her marriage, then moves to the following chapters: kids and family, the launch of her own business [that flourishes] and ultimately her comfortable retirement that was made possible by how she managed her investments with Charles Schwab. We hope to have lake houses too one day.
“I’ve had the privilege to work with Thornberg & Forester not once or twice, but five times. Their eye for design and ear to listen made our end results phenomenal. I’ve thoroughly enjoyed every project we’ve worked on together and will continue to work with them throughout my career as my secret weapon…well I guess it’s not a secret anymore.”
– Creative Director, HAVAS Worldwide
“Aztec” is the second of a series of two spots we created with our friends at Havas Worlwide. The task here was to design a :60, immersive journey through which swarms of text construct and deconstruct in a seamless fashion. The script became the characters of the spot, which several times, form a heroic numeral “1” to demonstrate that Schwab is the one source, and one place, investors should go for investment funds.