Our great friends at National Geographic Channel brought us the amazing opportunity to design and craft a hauntingly-cool graphics package to promote their upcoming two-hour original program, Map of Hell. Hosted by Danny Trejo, the show was shot in five countries and explores over 2000 years of cultural perceptions of hell.
In addition to a rich exploration of identity design and development, we presented three distinctive treatments that speak to a multitude of cultural perceptions of hell, from clean and eery to demonic and fiery to celestial and otherworldly. The selected creative resulted in us shooting a number of elements so we could build an ownable library of assets. Our team also designed a specialized footage treatment to make type and graphics appear as if they were shot in-camera.