Among ten other agencies, Thornberg & Forester won a pitch to tell the CNN brand story in a new and innovative way for their 2016 and 2017 upfront sales marketing force. The solutions were to be built out to two unique, approx. 90-slide decks (CNN Brand and CNN Digital) for personnel to take on the road and present to media buyers and investors on a global scale. Design, presentation format, software recommendation, use of animation and the ability for users to edit content efficiently were all to be considered in the pitch.
We leaned on the strong, bold integrity of CNN and extrapolated the core elements of the brand DNA. Built upon a clean foundation of CNN red, white and light gray, we looked at positive and negative space, light and shadow, logotype architecture and fresh type systems. We worked very closely with the great team at CNN to land on a contemporary brand extension rich in meaning and striking in tone. The decks were thoughtfully choreographed with beautifully designed slides and fluid, immersive animation to operate effortlessly and seamlessly to the timing of the narrated scripts.
The work was so well received, our designs were wrapped around a large wall inside the Time Warner building for the 2016 CNN Experience. We were recently awarded, and work has begun, for next year’s CNN and HLN upfront sales presentations.
“We’ve had the pleasure of working with Thornberg & Forester on FIVE of our most ambitious marketing communications projects to date. They’ve blown us away each time with their thoughtful approach and gorgeous aesthetic! The T&F team is incredibly talented, professional and buttoned up. We love working with them.”
– VP, News Solutions at Turner