“As soon as I met the team at Thornberg & Forester I knew we made the right choice. They are smart – scary smart. And off-the-charts creative. Most of all, they earnestly care about being true partners. They take ownership for a superb outcome and don’t settle. They will make you better – by pushing, questioning, iterating, and driving the creative process towards the optimal answer. Bottom line, the work we did together is the best we’ve ever done with an agency.”
– CEO, Chain
Chain is a venture-backed software company based in San Francisco that builds blockchain technology. The great folks of Chain contacted Thornberg & Forester to write, design and produce an explainer film to educate a business focused audience on blockchain, its use and how it can help their organization build better financial products and services. In addition to demystifying what blockchain is and communicating it’s multiple benefits and efficiencies, our task was to also demonstrate Chain’s position as a leader and to drive viewers to action.
“I knew we made the right choice. Thornberg & Forester are smart – scary smart. And off-the-charts creative.”
Our writers worked very closely with Chain to architect a sharp and clear message. As we developed our scripts, our design team worked on several different creative treatments, each informed by the brand ethos of Chain.
We built upon the power of simplicity, streamlining the flow of the visual story to unforceably align with the flow of the final script. Camera moves, transitions of scale, color and information are seamlessly integrated, adding up to a collective sum of strategic, informative, powerful and ownable storytelling.